The animal classifications of Money Personality are the brainchild of Matt Linnert but the science behind defining each type has been tested and refined over thousands of years.

Each of us learns in a different way, responds to information presented in a different way and has an individual preference for how to go about creating wealth.

Money Personality is an educational initiative of innergi. innergi provides financial engagement and education solutions, including a full financial knowledge centre.

Having first experienced personality or behavioural profiling in the early 1980s with Wilson Learning, then Myers Briggs in the 1990s, and finally DISC in the last decade, I thought I knew all about myself.   Reading my Money Personality report, I found new insights that were so accurate (on reflection) I was amazed.  If you have been lucky enough to hear about Money Personality, don’t hesitate!  What you learn about yourself will be insightful, what you learn about your clients will be invaluable.
Noel Corley
  • Know yourself
  • Understand others
  • Better communication
  • Uncover your strengths
  • Stronger relationships
  • Less stress
  • Greater awareness
  • Empowering
  • Memorable 
  • Lasting ‘Ah-Ha’ moment

Money Personality provides you and your family with an innovative, insightful and memorable way to understand your wealth creation preferences.

Money Personality will reveal how you relate to money and finance, and how very different people can work together. Our money personalities underlie virtually all decisions we make regarding money, career, business and investment, and perhaps more importantly, how we feel about it.

Interestingly, all personality types can do well with money, so long as they understand their strengths and weaknesses. When it comes to money, what animal are you?

     

Professional advisers can really 'know their client'. Money Personality is robust resource that helps you work with your client's natural preferences.

Money Personality provides employees with an innovative, insightful and memorable way to understand how they relate to money and how different ‘animals’ can work together.
Knowing your member’s animal can assist the fund with the fund’s communications and engagement strategy. It is also fresh, fun and engaging for members.
Business and Personal Coaches can find out quickly and easily what your client’s deeper motivators are, while providing a tangible and memorable benefit.